•   10 March 2011

Work and life with the cloud – and with a demission

The IT show CeBIT in Hanover produced top news this year – not only the latest news of 4,200 exhibiting companies from over 70 countries at a glance including the status quo of the digital industry as you would have expected. But also breaking news about the defence minister resigning from office after allegations that he had plagiarised sections of his thesis. The news came across just when Chancellor Merkel was touring around on the first day stealing the show of the Turkish Prime Minister Erdogan who accompanied her. Turkey was the CeBIT partner country this year.

But neither this remarkable and unusual news nor a strike in public transport on Friday could overlap a very successful CeBIT according to the host Deutsche Messe. Focusing on cloud computing it showed that innovations of the digital world is attracting more and more people. With 339,000 visitors from 90 different countries altogether CeBIT counted 5,000 people more than last year including a big boost on the last day of the show on Saturday which is usually perceived as the consumers‘ day. On the business side CeBIT announced the comeback of important exhibitors after a few years break like Oracle, HP, Xerox, Canon, Epson and Siemens Enterprise Communications.

It was a new start for CeBIT, we’ll see what it will be like for the cloud and for German internal politics.

Bettina Joedicke