Influencing conversations around the Internet of Things
Aeris, a well-known and respected company in machine-to-machine (M2M) communications, needed to be at the head of a rapidly expanding pack of industry influencers in the emerging Internet of Things (IoT) ecosystem.
The ongoing efforts resulted in constant and consistent coverage in authoritative trade outlets. Most importantly, this aggressive corporate and thought leadership campaign helped them grow their business with resulting accelerated lead generation and conversion. We were able to ensure Aeris was listed among other significant companies in relevant analyst reports, garnered invitations to speak at key events (including Mobile World Congress, CTIA Super Mobility and IoT Evolution West) and numerous industry awards.
OneChocolate began by creating a strong communications foundation with a cohesive narrative and positioning, first cementing their place as a leader in Machine to-Machine (M2M) communications and as IoT evolved, helped redefine their positioning. Built on a foundation by crafting a positive profile among key technology, M2M and IoT influencers with ambitious parallel vertical campaigns conducting outreach to media and analysts covering industries such as healthcare, automotive, and fleet management. Campaigns that were flexible enough to allow for both the development of creative proactive outreach as well as hijacking the relevant news issues of the day.