In an article written by Vikki Chowney in New Media Age, she comments on Andy Coulson’s resignation as David Cameron’s Director of Communications. The piece is directed at the relationship between the PM and Rupert Murdock, BSKYB. It suggests having such a close relationship is fantastic but can leave Cameron open to attack if the news network gets into trouble in a way similar to the News of the World’s phone hacking issue. And follows by suggesting Cameron can use social media to connect directly to the people he represents.
Vicki Chowney concludes by saying:
“I just hope that whoever steps up to the role next has more of an idea of what can be achieved online. It’ll certainly never be the only answer, but right now it doesn’t even feel part of the equation.”
While brands are searching for new and innovative uses of social media and the people of the UK integrate it into their daily lives more and more, it seems a sensible suggestion that an organisation like a political party should also have a high profile social media strategy. And one which allows some flexibility for ministers or advocates showing in their own words what is happening in the political circles.
It does leave us with an open question: which people in the public eye are using the social networks effectively and which ones are not? Who would you suggest?