Living (and Tweeting) in the Moment

Social media has created a new landscape for PR and marketing.  It enables the general public to globally share in big events, such as the upcoming Academy Awards, live and in real time.  It is no longer just before and after the event that we share, but rather throughout the duration of it.  This creates many opportunities for the unknown to happen with a higher possibility for a global discussion to take place.  Savvy companies can gain recognition for their brand for free on the national stage if their PR and marketing staff is prepared for all possible situations.  They should be ready to whip up a cute tweet or post for Facebook concerning memorable moments that take place at live events.

Oreo is a prime example of how this is done.  When the lights went out at the Superbowl this year, Oreo tweeted a picture with a comment that you can still eat an Oreo in the dark.  People loved this timely humor during an unfortunate situation, and it was retweeted thousands of times before the lights came back on.  Oreo’s PR and marketing team was quick on their feet, knew their audience, kept their message short and sweet, and in the process won free add space and huge recognition.

So why not capitalize on this free publicity?  Live in the moment and be ready for any and everything.  While watching the Academy Awards next weekend, make sure your brand’s PR and marketing team is ready for anything to happen with a quick witted comment that will capture the audience and give your brand national recognition in an instant.

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