One to watch
As a brand custodian you’ll know how much change the corporate landscape has gone through over the last few years. It’s no longer just ‘the media’, stakeholders and customers that you have to think about. Journalists and analysts and other traditional gatekeepers to your brand’s reputation, have had to scooch up to make room for a newer breed of opinion formers: uncountable, unaccountable and, on the face of it, sometimes unpredictable.
But how do you engage with these new audiences without disappearing down every rabbit hole that appears or, worse still, leaving your brand looking like the equivalent of the grandparent who friend-requests you on Facebook?
At onechocolate we understand the rules of engagement for social media but more importantly we understand that it is just one part of the landscape, just as well placed breakout headlines in the nationals, strong thought leadership, speaker opportunities and analyst programmes all play their part in a successful campaign to elevate a brand above the competition.
Take a look at some of the work we’ve done for clients past and present, and the feedback they gave us.
