One for all
We understand the difference between generating column inches and gaining the right coverage for clients: we exist to give your brand the best exposure possible for your budget, not to just generate headlines for journalists. So, on a landscape where many media will all too happily take painstakingly-compiled statistics only to give credit at the very end or maybe not at all, we focus on creating opportunities that cannot be hijacked and stripped of your messaging.
But perhaps your mind is on other things? If we had a pound for every new client whose first question was: “So, what do we do with our Twitter/Facebook/YouTube account(s)?” we might not be millionaires but we could certainly treat ourselves to a fancy lunch. Our response is always the same: Why do you want to be on Twitter? Is it because all of your competitors are or because you’ve got something worth saying?
‘Social Media’ IS important, but it’s perhaps more important to not do it badly than it is to do at all: only tweet if you have something to say; don’t just treat all bloggers like journalists; and please, please, consider the implications of laying your brand at the mercy of social media without a well thought out strategy.
Here at onechocolate we put enormous effort into making sure that everyone at the agency fully understands the mechanics of social media, allowing us three things: the headspace to make rational, measured decisions about how we engage with it for our clients; the space to develop great ideas; and the knowledge of who to talk to and how. Perhaps most importantly it means that when we put together campaigns for clients social media is just one element of a balanced, integrated campaign.
Want to see what we mean? Take a look at some of the case studies below to get an idea…
