One to another
We’ve gone from the days of the press release to the Press, released. As publishing has become almost instantaneous, titles rely more and more on the opinions of their journalists rather than on the content of traditional ‘news’.
Which is why communication has never been more important, and so frighteningly fast-paced: your average journalist will have delivered their verdict of your media event on Twitter before the first canapé has made it to their duodenum so how do you ensure that you know the way they are thinking by that point?
Today’s b2b brands need to give the opinion-formers something to differentiate their words from the millions of others being written if they want attention from them above the increasingly noisy marketplace. We understand the importance of those relationships.
But running a campaign for a technology client doesn’t just mean appearing in InformationWeek and Computerworld.com; you want to hear your brand being posted on TechCrunch or GigaOM or playing on the pages of the Wall Street Journal, the Bloomberg BusinessWeek or maybe even the New York Times and USA Today. But you’re an internet security company, so why would they possibly want to write about you, right? Actually, with a dash of sideways thinking, it’s absolutely achievable. We have nearly twenty years of experience doing it for all types of technology and clean tech companies from cloud computing through to mobile and telecoms with some incredible results – let us show you how.
Have a look at some of the work we’ve done with clients in the past and what the response has been…
