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Defining PR Success – Keep Your Team On Track

Simple pointers to keep your PR plan on track Even today, many in the industry consider defining the success of a PR campaign to be somewhat subjective. However, it doesn’t have to be. Public relations has evolved significantly over the last decade, and with this giant leap forward, a more systematic and effective approach to measuring […]

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Summer is the perfect time to evaluate your PR strategy

Give your PR program a check-up to set yourself up for success The first half of the year is coming to a close and you have some much-needed and well-deserved vacation ahead of you, but don’t forget the summer is the perfect opportunity to step back and take stock of your PR program to date. […]

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