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Taking control of your content strategy

Content strategy and content marketing are two growing trends around marketing and PR over the last few years, but what does it mean for you and your business? Simply put, content strategy is the planning, development and management of your content to tell your business story. The explosive growth of social media and digital marketing […]

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Defining PR Success – Keep Your Team On Track

Simple pointers to keep your PR plan on track Even today, many in the industry consider defining the success of a PR campaign to be somewhat subjective. However, it doesn’t have to be. Public relations has evolved significantly over the last decade, and with this giant leap forward, a more systematic and effective approach to measuring […]

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